Valentine’s Day
Valentine’s has always been about Romeo & Juliet. Breadfast Coffee appraoched Valentine’s differently this year. We wanted to make it about everyone and anyone.
The campaign approached soulmates, siblings, and bestfriends.
We created e a series of social media stories and a 15 question in-store card game.
We collabrated with the Oudie twins to be the face of our campaign and show everyone how we celebrate Valentine’s day.
We wanted our people to bond over our coffee in a different way this year.
The questions were carefully picked to suit all kinds of relationships. It was our way to bring out the love between everyone.
“Who is more likely to be imprisoned and why?”
“What is the title of your last argument?”
“If you were both lucky to be stranded in a deserted island, who is more likely to stay alive?”
Over 100 Instagram story mentions and saw a 30% increase in-store traffic on Valentine’s day with a 40% spike on our daily sales.